Bruce Springsteen’s Latest Venture
Bruce Springsteen is New Jersey. If he ran for governor, he might get every single vote. He crosses party lines, demographics, gender, everyone seems to love Bruce Springsteen. The Devils have leaned into that love time and time again. One of the victory songs for the team is Glory Run. They love to promote Bruce.
When there’s one of the biggest artists of all time with a song called A Night With The Jersey Devil, every advertisement has to at least consider some time with Bruce. He released his 20th studio album last year. Since he hasn’t been touring due to the coronavirus pandemic, he is likely going to release another album.
There is also a second run on Springsteen’s Broadway show. That could be the advertisement. Springsteen represents New Jersey no matter where he goes. Whether he’s on a worldwide tour or a residency on Broadway in New York City, Springsteen brings New Jersey wherever he goes.
It would be an unconventional way to advertise an entertainment product, but why wouldn’t it work? Hockey is an entertainment product, and if the NHL allows fans to buy jerseys with ads on it, fans would be okay with rocking Bruce Springsteen. Even if they are on the Bon Jovi side of the debate, they would be happy to represent New Jersey on a daily basis. If that’s how often you’re wearing Devils jerseys.